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Restaurant Reviews on Web Forums

Social media contains a wealth of information for market researchers: every day millions of people around the world share their experiences of different products and services, their preferences, expectations, and intentions. The problem is how to get hold of this information, how to filter and collate it so as to obtain usable insights.

To demonstrate one possibility, we created an application that collects and analyzes people's mentions of visits to restaurants, on various social media sites, discussion forums, and travel sites. The application uses two API services: Webhose to collect relevant restaurant mentions and GetSentiment to analyze them in terms of sentiment and topical categories.

Subscribe on 3Scale

The GetSentiment API is available on the 3Scale platform. To subscribe via 3Scale, please follow these steps:

Use the API from MS Excel

Once you've downloaded the setup file to your computer, click on it, and follow the installation instructions:

Use the API from your code

To interact with the API, the client code must send a POST request to the API's endpoint on Mashape or 3Scale, and receive a response object.

Lexicon Editor

The GetSentiment API performs phrase-level sentiment analysis: it detects terms (key phrases and entities) in each sentence and recognizes sentiment associated with each term. To achieve that, it uses proprietary classifiers and lexicons. To customize them to a new domain (industry or vertical, such as finance, retail, hospitality), the system accepts user-supplied lexicons that extend and override the default functionality.